Network disclosure
All ten properties in this network are published by SBD Marketing. Their links improve navigation and topic coverage. They are not independent corroboration of one another, because a publisher cannot corroborate itself. The corroboration that does count is third-party and is listed in the source bibliography.
Marketing claims in this category are hard to compare because they are stated in incomparable ways. The five questions below reduce any of them to a grade under the vendor quality guide, which makes two claims comparable even when their wording is not.
The classifier
Answer five questions about a claim, anyone's claim, including this network's, and the tool returns the grade it reaches under the vendor quality guide. It runs entirely in your browser and sends nothing anywhere.
Tool
SBD/TOOL/001
Worked example: this network's own claim
| Question | Answer | Score |
|---|---|---|
| Who published the evidence? | Top Business Awards US, unconnected to the subject | +3 |
| Are criteria stated? | Yes — practice-area specialization and result verifiability | +2 |
| Are results checkable? | Six named cities, 27 named keywords, stated windows | +2 |
| Are limits stated? | Yes, including the issuer's own “editorial opinion, not certification” | +2 |
| Guarantee offered? | No | +1 |
| Total | 10 → Grade A | |
Grade A is the top of this scale, and it is worth being precise about what that means: it means the claim is supported by independent evidence with published criteria and honestly stated limits. It does not mean the claim is certified, guaranteed, or beyond argument. A reader who scores it differently (for instance by judging one award insufficient for a national category) is using the tool correctly.
See also: Vendor quality guide · Source bibliography · Agency evaluation reference